Resources

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This guide provides an overview of various research methods and their typical outcomes. It helps you choose the right approach to validate your solutions and gather meaningful insights from real users, including templates for test planning.

When you have multiple strong solution candidates, use this matrix to objectively compare and rank them based on predefined criteria and their relative importance. It's ideal for making data-informed decisions in complex situations.

After a brainstorming session, use this method to group similar ideas, patterns, and themes that emerged. It helps organize a large volume of generated ideas into coherent categories, making it easier to identify core themes and prioritize concepts.

A powerful collaborative tool used to synthesize qualitative user data. By organizing insights into what users Say, Think, Do, Hear, Feel, and their Pains & Gains, this map helps your team develop a shared understanding and profound empathy for your target user, revealing opportunities for innovation.

This template is essential for structuring and conducting effective one-on-one conversations with users. It helps you prepare open-ended questions, guide the discussion, and systematically capture responses, ensuring you uncover deep motivations, pain points, and behaviors.

Use this template to facilitate a structured review of your initial problem statement, project scope, or foundational concepts. It helps gather organized feedback and align stakeholders early in the process.

This tool is useful when you're articulating how your proposed solution (or understanding of the problem) creates value for a specific customer segment. It helps you clarify customer jobs, pains, and gains, and how your value proposition addresses them.

This helps you formulate clear, testable hypotheses for your usability sessions. By defining what you expect to observe, you can more effectively measure and interpret results, driving focused learning and iteration.

Visualize the ideal "after" experience your user will have once your solution is implemented. This map details their transformed journey from their perspective, highlighting key interactions and emotional states that your solution enables.

Use this framework here to rigorously evaluate your shortlisted solutions against user desirability, business viability, and technical feasibility. It helps you select the most impactful and practical solution to pursue.

This rapid ideation technique pushes you to sketch eight distinct ideas in eight minutes. It's perfect for quickly diversifying your thinking, breaking through creative blocks, and generating many concepts in a very short amount of time.

Use this template for longitudinal research where users record their activities, thoughts, and feelings over a period. It's highly effective for capturing behaviors and experiences that occur intermittently or over time, providing rich, in-context insights into habits and routines.

Use this guide to understand the principles and methods of generative research. It's crucial when you need to explore a problem space broadly, uncover latent needs, and understand user behaviors in their natural context, rather than just validating existing ideas.

This foundational concept helps you assess any problem or idea by considering if it is desirable (for users), viable (for the business), and feasible (to build). Apply it to ensure your challenge is worth pursuing from all critical angles.

Use this template to meticulously plan your usability tests, outlining objectives, methodology, tasks, and metrics. A solid plan ensures efficient and effective data collection and reliable results.

A quick and collaborative method for teams to prioritize ideas or solutions. Each team member places a set number of "dots" on their preferred options, indicating collective interest and quick consensus.

Apply this model to prioritize potential features based on how much they delight or dissatisfy users. It helps distinguish between "must-have" features, performance features, and delightful differentiators that truly impact user satisfaction.

This strategic mindset focuses on designing business models, processes, and services by prioritizing the customer's wants, needs, and perspective. Apply it early to ensure your problem framing is truly customer-centric, starting with understanding the market and user before considering internal capabilities.

Apply this method when you need to observe users in their natural environment while they perform tasks. It's powerful for understanding the actual context of use, uncovering unspoken needs, and identifying workflow challenges firsthand.

This framework is useful for categorizing and strategizing innovation efforts based on their time horizon and impact (e.g., core, adjacent, transformational). Apply it to define the scope and ambition of your current "Quest" and understand its long-term potential.

Use this canvas early on to identify and prioritize the underlying assumptions about your users, market, and solution. It helps you acknowledge what you don't yet know, guiding future research and testing efforts.